CAMPAIGNS
Vans Custom Shoes
My creative partner, Dana Glomski, and I created a multi-media campaign for Vans Custom Shoes. At the time of the campaign, Vans was the only major shoe brand allowing the custom feature of uploading your own images onto the shoe, making this a creatively unique opportunity to target millennial artists. We feature street art from around Detroit with interactive mediums to show how art can be taken with you wherever you go, when you Customize Your Sole.
For the third year in a row, the Detroit football brand Xenith came to the College for Creative Studies Product Department. By extending their Product Design project to Advertising, Xenith wants to not only enhance their football branding, but enter a new sport altogether: soccer. My team created a launch campaign for Xenith Soccer, encouraging people to get involved with the soccer community, because Soccer Moves Us when it becomes a part of your everyday life.
Xenith (Client-Sponsored Studio)
Case Study
A Semester with Xenith
Xenith Soccer: Process Book
In the digital age, nearly any service you can think of is available online, including those for sexual health. NURX is an online option for people seeking services like birth control, STI testing, and more. These social and longform videos target those who are misinformed on treatable diseases, or don't believe regular testing is necessary. NURX provides the services and information to prove there's nothing sexier or more romantic than being free of treatable STI's.
NURX Online Healthcare
Social
Branded Entertainment
A 360 campaign on news bias and misinformation, taken from The Young Ones 2019 creative briefs. My partner, Nadia Fioritto, and I found in our research that a majority of millennials can't tell the difference between a fact or an opinion in the news they read, usually because of the wording in an article and one-sided facts. Our campaign uses real current events as a metaphor to show how differently a story is perceived when we aren't getting the entire, unbiased truth. We encourage the audience to Get Deep With The Times, and look closer at their news to find key elements of one-sided news, no matter how subtle.
The New York Times
Research
Case Study
The New York Times: Executions
FILM
Native American Rights Fund
The modern population of Native Americans are often wrongly stereotyped and taken advantage of, and this became more apparent than ever during the pipeline crises of 2017. These print ads ask the reader the simple but powerful question, "how would you feel if this was happening to you?"
*Made with Katherine Grainger and Xaw Yang.
Planned Parenthood
"Planned Parenthood" has become a buzzword in the last decade. What comes to mind for most is pregnancy termination, but this is only a small fraction of Planned Parenthood services. This print campaign offers the audience some food for thought on how much their community really does benefit from their local Planned Parenthood.
*Made with Dana Glomski and Maxwell Stutz.
LONGFORM
Soundcloud
#MeToo
